浅谈我国国有商业银行的信贷营销策略

The Tactics of Credit Marketing by State-Owned Commercial Bank

信贷营销是商业银行市场营销的重要组成部分,但信贷营销的观念在我国尚属初级阶段,分析了我国国有商业银行开展信贷营销的必要性,并根据国有商业银行的实际情况提出了开展信贷营销的策略.

Credit marketing is one important part of marketing in commercial bank. But the conception of credit marketing is in the primary phase in China. The author analyzes the necessity of developing credit marketing and puts forward the tactics and principles according to the true conditions of state - owned commercial bank.