浅谈旅游企业价值观

The Idea of Value in Tourism Enterprises

旅游企业价值观是旅游企业文化的核心。旅游企业要建立一种超越时代、适应新世纪发展需要的、与整个社会的正确价值导向相适应的价值观 ,以达到旅游企业可持续发展 ,增强市场竞争力的目的。本文从优秀旅游企业价值观的特征分析入手 。

The idea of value in tourism enterprises is the core of the enterprise culture Tourism enterprises should set up the idea of value which exceeds the present time and fits for the need of the new century and the accurate value direction of the whole society, in order to achieve the target of sustainable development of the tourism enterprises and strengthening their competitiveness in the market.With a brief analysis of some excellent tourism enterprises characters of value, this article inquires into the main content of value in the tourism enterprise and the main methods of creating it