摘要
论述了日本资生堂公司在中国化妆品市场的发展、经营以及市场策略。介绍了资生堂公司在中国扩大市场占有率的销售策略、营销手段、市场拓展以及完善服务等措施。对资生堂及欧珀莱品牌的营销分别进行了探讨。
The development,management and market strategy of Shiseido company in Chinese cosmetic market are related in this paper.The sale strategy,distribution artifice,market deploitation and perfect service measures etc.of Shiseido company in enlarging Chinese market share are introduced here.The distribution of Shiseido and Aupres leading brands is elaborated respectively.
出处
《日用化学品科学》
CAS
2002年第6期5-6,14,共3页
Detergent & Cosmetics
关键词
化妆品
资生堂
营销
cosmetic
Shiseido
distribution
