摘要
销售的成功取决于产品的选择 ,新产品的上市在某种程度上是对市场营销的考验。奥妮进入香皂、沐浴露市场的案例作为一个知名企业的二次创业历险必然可圈可点 ,其中成败得失也是仁者见仁、智者见智 。
The success of distribution depends on the selection of the product.Launching new product to the market will take a risk in some degree.The case that Olive launches toilet soap and bath lotion into the market need to pay more attention,nevertheless it is its second carve out as a famous enterprise.Whether it will make good wining or not ,it must be concerned by public,but the break through and innovation are eventually the problems of marketing.
出处
《日用化学品科学》
CAS
2002年第6期7-10,23,共5页
Detergent & Cosmetics
关键词
奥尼
化妆品
市场
营销
品牌
Olive
cosmetic
market
distribution
brand