绿色营销与经济可持续发展

The Green Marketing and Retainable Development of Economy

在市场经济体制下 ,企业面临着国际国内市场的激烈竞争 ,以及人们环保意识的不断加强 ,绿色消费深得人心 ,这就要求企业必须树立现代经营观念 ,实施绿色营销 ,在市场竞争中获得生存和发展的同时 ,应促进经济可持续发展。

Under the market economy condition, the enterprise face the fierce competition of the international and internal market, and people environmental protection consciousness of continuously enhance, and the green consumption is continuously deep to win people's support, the enterprise must set up the modern management idea, practice the green management and sale, acquire to exist with develop at the market competition, promote the economy keep on the development. This paper main study the significance of practice the green management and sale and the continuous development with the economy near concern.