基于B/S结构的销售管理系统

Sales Management Information System Based on B/S Structure

销售是供应链管理的重要环节,也是企业生产、管理、运作的关键。随着Internet的迅猛发展,新经济时代的销售是一个动态、渐进的过程,基于B/S结构的销售管理系统接受并应用流行于国际企业的现代营销管理的新方法,即"客户关系管理(CRM)",使销售从无序的管理走向更科学的管理,使管理者更能把握业务的中心。本文对基于B/S结构的销售管理系统的组成、功能、特点等进行了进一步的探讨。

Sales management is an important link in supply chain management.At the same time,it is the Key to production,managementand operation of companies With the swift development of internet,sales in new economy era is a dynamic and developing procedure.Sales management system based on B/S seructure has been accepted as the newest and the most fashionable marketing and management means prevalent in international enterprises,known as 'customer relationship management(CRM)'.It makes sales change from unordered management to more scientific management,and makes managers grasp the center of business.The paper further explores the composition,function,and character of sales management system based on B/S structure.