如何实施成功的品牌延伸战略

The Qualification and Application of Successful Brand Extension

品牌延伸是品牌管理的一个重要组成部分,也是应用广泛的营销手段和工具。实施成功的品牌延伸战略,很重要的前提就是探询出影响品牌延伸结果的因素,针对这些要素来总结成功品牌因素策略的条件和实施背景,并以此作为企业实施正确的品牌延伸策略的理论依据。

Brand Extension is one of the most important parts of brand management and it is one of the most useful marketing tools. To employ the successful brand extension strategy, we must find the factors influencing the extension result, summarize the condition of successful brand strategy and make them the theory basis for reasonable brand extension.