巫溪区域旅游形象定位及其整合研究

Study on the Orientation of the Tourist Image in the Wuxi Region and Its Integration

以巫溪为研究区域,提出了区域旅游形象定位原则,并初步研究分析了巫溪的区域旅游形象,以"心灵净地、宁河文明"为基本理念整合巫溪旅游总体形象和5个支撑旅游形象,然后围绕旅游形象,以旅游资源为基础,市场需求为导向,确立旅游开发主题和旅游促销口号。

With Wuxi as the subject area, this paper sets forth the orientating principles of the tourist image there, and studies and analyzes the tourist images in the Wuxi region, integrates the general image of Wuxi tourism and five supporting tourist images based on the basic concept of 'Tranquil place of Ninhe Civilization for heart and soul', and finally establishes the theme of tourist development and tourism promoting slogans centering on tourist image with tourist resources as basis and with market demand and supply as guidance.