国际著名童装品牌对上海童装业发展的启示

WORLD-FAMOUS FOREIGN TRADE MARKS OF CHILDREN'S WEAR PROVIDE ENGLIGHTENMENT ON THE DEVELOPMENT OF CHILDREN'S WEAR IN SHANGHAI

在分析国际著名品牌取得成功的基础上，结合上海童装企业的实际情况，探讨了创中国品牌的策略。

Based on The analysis of The success achieved by some world-famous foreign trade marks and the present situation of chidren's wear enterprises in Shanghai, the paper foreign has discussed some tactics to create Chinese famous trade marks.