质量、价格与效用函数的关系分析

An Analysis of Relationsh ip between Quality,Price and Utility Function

通过建立产品的质量、价格与消费者效用函数的关系曲线模型,分析了质量、价格同效用函数的关系,并说明了生产厂商如何利用三者之间的关系,合理地确定产品的质量价格比,以更好地满足消费者的需求和获得更大的利润。

In this paper,the model of the relationship between product quality ,price and consumer utility is formulated and quantification ally is analysed.As a result,suggestion is given for manufacturer on how to make use of the relatio nship between the three factors,in order to gain more profit and gear to consume r ' s demand.