摘要
在日益激烈的市场中,品牌竞争已占有越来越重要的地位.本文从该角度出发,分析了我国品牌和世界品牌的差距,并指出我国企业实施品牌经营的基本方法.
Following intense competition in the market day by day , the competition plays a more and more important role. This paper analyses the gap between Trademark of our country and the trademark of the world from the point of riew so it suggets the basic methods to implementation for management of trademark.
关键词
中国
企业经营
品牌经营
市场竞争
品牌战略
trademark
competition
market
trademark management
trademark strategy
