设计对品牌资产结构的效应

Effect of design to brand's capital construction

阐述了什么是品牌和品牌化以及品牌的巨大效应 (市场控制效应、经济增值效应、资产优化效应和社会文化效应 ) ,进而分析了品牌的资产结构 ,把品牌的资产结构分为品牌的知名度、品牌的美誉度和品牌的忠诚度。着重探讨了设计对品牌资产结构由品牌知名度到品牌美誉度进而到品牌忠诚度的渐次提升的重要作用。

The article expounds the definition of the brand,and the great effect of the brand. Furthermore ,the article analyzes the capital construction of the brand. Of the most importance the article focuses on the importance of the design in the establishing and the enrichment of the brand capital construction.