市场结构与企业定价研究

Market Structure and the Study of Enterprise Pricing

本文首先从分析影响企业定价的市场结构入手 ,研究了处于不同市场结构环境中的企业定价战略 ,继而结合案例分析了不同市场结构的企业定价策略和技巧 ,特别是给出了几种实用的定量定价方法。在研究各种定价策略的基础上 ,提出了一个实用有效的定价程序。此外 。

After an analysis of the market structure that influences the pricing of an enterprise, the paper studies enterprise pricing strategies in different market structure environments. Then with the help of certain cases, enterprise pricing strategies and techniques in different market structures are analyzed and a few practical quantitative pricing methods are suggested. Besides, the game theory is also employed in analyzing the pricing strategies for oligopolistic markets. Two major viewpoints are put forward: 1) Effective pricing strategies must be guided by correct economic analysis of the market structure types. 2) The price of enterprise products must be fixed by combing qualitative with quantitative analysis.