体育产业的发展要注重体育人口的培育

Paying Attention to Cultivation of Sports Population in Sports Industry Development

发展体育产业是实现我国体育事业与社会经济可持续发展的战略举措 ,是关系到能否在本世纪成为我国国民经济发展新的增长的头等大事。由于体育人口的多少决定了体育市场中买方市场的大小。因此笔者试图通过对我国体育人口的现状与体育产业两者间的相互联系以及与发达国家间的差距来阐明体育产业的发展必须注重体育人口的培育。

To develop sports industry is a strategic measure for the realization of the sustainable development of sports and social economy in China. It is also a mayor event bearing on whether sport is able to become a new growth point in the national economy development of China. It is because the buyers' market of the sports market is decided by the numbers of sports population that it was tried to expound that attention should be paid to the cultivation of sports population in sports industry development through the analysis of the relationships between the present situation of the sports population and the sports industry of China as well as the differences between China and the developed countries.