摘要
2002年是我国入世的第一年,这一年中外资银行在优质客户和中间业务方面展开了激烈的竞争,但中资银行取得的成果,却比预期的要好。中国是一个有着自己经济文化的国家,外资银行要想在中国有所发展,必须调整其竞争策略。
Year 2002 is the first year that our country has become a formal member of the WTO. In 2002, Chinese owned banks and foreign owned banks have competed fiercely over attracting excellent customers and developing intermediary services, the results of which, however, turn out to be much better than it was expected. Foreign owned banks have to adjust their competitive strategies to make a progress in China, for China is a country with its own economical culture.
出处
《上海财经大学学报》
2003年第1期31-35,共5页
Journal of Shanghai University of Finance and Economics
关键词
发展趋势
竞争
并购
市场份额
中资银行
外资银行
competition
Chinese owned banks
foreign owned banks
mergers and acquisitions
market share
commitment
management strategy
