摘要
中央电视台2003年黄金段位广告招标会早已烟消云散,其竞标激烈程度和投标金额都超过往年。而在本次招标中,食品行业成为一个亮点,健力宝、张裕、娃哈哈等巨头“该出手时就出手”。 张裕集团副总经理孙健表示,本次招标会张裕集团共投入2,890万元,竞得两个时段,而两个时段都将重点投入“张裕解百纳”这个子品牌。因为“张裕解百纳”是公司的核心竞争力子品牌。 北京汇源果汁集团总公司副总裁何传利说:因为我们从1997年就开始参加竞标,每年都来。
The advertisement inviting a bid in the prime time of CCTV, which takes place once per year is considered as the belief indices of enterprises, the 'wind vane' of the market. Many magnates in food industry, one of the pillar industries of national economy, lay themselves out to be 'king brand' for expand their impact on market.The enterprises with king brand can make a good fortune through impressive advertisement, but they would fail entirely if they disregarded the cost and consequence.
出处
《中国食品工业》
2003年第2期30-30,共1页
China Food Industry
