电力公司提升顾客受让价值方法探讨

The Method of Promoting“Customer Delivered Value”of the Power Company

增加顾客受让价值,是企业提高顾客满意度和忠诚度的有效手段。从提高产品价值、提升服务价值、增加形象价值、减少顾客货币成本等6个方面分析了电力公司提升顾客受让价值的方法和途径。

Increase the“Customer delivered value”is a valid means for business enterprise to increase customer ap proval with the loyalty.This paper analyzed the method for a power company to promote the“Customer delivered value”from six aspects.