当代工业艺术奢侈品的消费观

Analysis of Consumption View on Contemporary Industrial Art Luxury

工艺奢侈品结合了艺术以及商业元素,在生活中很好地体现出购买者的品味、身份、地位,也给生产经营者带来了利润及发展空间。文章基于艺术工艺品在消费市场上的发展现状,采用理论分析法、观察法以及案例分析法,对当代工业艺术奢侈品的消费观进行研究,探索消费者对于工业艺术奢侈品的倾向,得出消费观念与工业艺术奢侈品之间的辩证关系,获得如何正确处理经济效益与社会效益的关系、追求艺术效果价值取向的社会性、坚持以社会效益为最高准绳的美的设计的理念,期望促进工业艺术产业的发展同时,也促进工业艺术的传承以及发展,并且为工艺品在生产领域、市场上的定位提供一份理论参考。

The industrial luxury is a combination of art and commerce, reflecting the taste, identity and status of the buyer and also bringing great profits to the manufacturer. Based on the current development situation of these art crafts in the market, the paper with theoretical analysis, observation and case study methods analyzes the contemporary consumption views and attitudes of the consumers toward industrial art luxuries. It further proves the dialectical relationship between consumption view and industrial art luxury and also concludes the ways to properly tradeoff between economic profits and social benefits. In addition, it concludes that we should find the value orientation of sociality in art pursuing and insist social benefit as the highest benchmark in artistic design conception. It is hoped to promote inheritance and development of industrial art in the development of industrial art industry, and also to provide certain theoretical reference for the art crafts positioning in the manufacture field and the market.