红妆日用品在创造民族独立设计品牌中的启示

Enlightenment of HONGZHUANG Commodity in National Brand Independent Design Innovation

在今天的中国,传统文化以及相关创意产品的开发和传播,使文化产业作为经济建设的新形态得到越来越多的关注。合理运用传播媒介和设计手段,打破文化振兴的既定思维模式,是增强产业核心竞争力的必要选择。通过对浙江特有红妆文化的理解,运用信息传播学相关理论,剖析设计媒介、独立设计、红妆文化三者之间的逻辑关系,探讨活化传统设计的路径与方法。以期对打造带有民族标签的红妆日用品设计品牌,以及对中国从制造大国向设计强国的转变有所裨益,增强中国在世界上的竞争"软实力"。

Nowadays in China, cultural industry as a new form in economic construction attracts more and more attention in the course of development and spreading of traditional culture and related products. By means of proper communication media and design methods to breakthrough the existed thinking mode of cultural revitalization is the key to enhance culture industry's core competence. The paper by studying the Zhejiang Hongzhuang commodity's culture with the theories of information communication, analyzes the relationship between design medium, independent design and the Hongzhuang culture. It also discusses the ways and approaches for energizing the traditional design. It is hoped to provide useful reference for innovation of more national labeled brands and facilitating the shift of positioning that from manufacture to design, so as to strengthen China's 'soft power' in the world.