产品设计应该回归本源——访谈广州美术学院工业设计学院院长陈江教授

Product Design Returning to its Origin:Interview with Professor Chen Jiang

在如今多元化的社会,产品设计应该更主动的介入到社会创新和经济变革中,面对真实世界的调整,寻求解决策略。产品设计是推动中国制造由"模仿"到"创新"的关键,也成为构建创新型社会的重要手段。然而人们对产品设计的认知和理解还不够深入,使得产品设计对社会经济转型的驱动受到了很大的局限。在此背景下,陈江教授提出了产品设计应该回归本源的概念,从设计理论、实践案例再到创新设计进行了阐述,同时为未来的设计教育提出了可行性的建议。

In today's diversified society, product design should be more actively involved in social innovation and economic change, facing real-world adjustments, and seeking solutions. Product design is the key to promoting China's manufacturing from "imitation" to "innovation" and becoming an important means of building an innovative society. However, people's cognition and understanding of product design is still not deep enough, making the design of products driven by social and economic transformation has been greatly limited. Against this background, Professor Chen Jiang put forward that the concept of product design should return to origin, elaborated from design theory, practice case and innovation design, and he put forward feasible suggestions for future design education.