论当下青春影视作品的题材特征与价值导向策略

Theme and Value Oriented Strategy of the Present Youth Film and Television Works

近年来,青春影视作品如雨后春笋般不断涌现,题材种类众多。一个个娓娓道来的青春故事,总是蕴含着特定的价值观念,悄无声息地影响着观众的价值取向,从而产生社会价值导向。文章对国内近五年的青春影视作品的题材及其价值取向特征进行了系统的调研,从政府、企业、学校三个层面提出了发扬青春影视作品积极社会价值导向的策略。

In recent years, youth film and television works have sprung up like bamboo shoots after a spring rain, and there are many kinds of themes. The story of youth always contains the specific values, quietly affects the value orientation of the audience, resulting in social value orientation. In this paper, the theme and value orientation characteristics of youth movie and TV works in recent five years have been systematically investigated. From the three levels of government, enterprises and schools, a strategy of positive social value oriented development of youth films and TV plays has been put forward.