浅析日本近现代视觉传达设计的审美倾向——以陈幼坚的设计作品为例

On the Aesthetic Tendency of Visual Communication Design in Modern Japan:Taking Alan Chan's Works as an Example

近现代的日本在视觉传达领域有其独到的设计思想与设计美学。二战之后,日本快速地从战败中走出来,设计文化水平迅速崛起,其中有各方面因素的影响,但是日本人自身的设计素养与审美眼光在其中有着不可忽视的作用。本文以陈幼坚的设计作品为案例,从日本的禅学、茶道、浮世文化等传统文化、日本在本土文化和现代设计文化多重因素影响下所形成的设计审美倾向,即对传统文化的审美偏向,对"简"的审美偏向以及对优秀设计文化融合与同化的审美倾向等进行思考和研究。

Modern Japan has its unique design ideas and aesthetics in the fi eld of visual communication.Since World War II,Japanese quickly come out from the defeat.Its design cultural levels rise rapidly.There are various reasons,but design quality and aesthetic judgment of Japanese play a large role.Having a case analysis of Alan Chan's works,from the Japanese Zen,tea ceremony,fl oat world culture and traditional culture,design aesthetic tendency of Japanese form under the infl uence of native culture and modern design culture,namely the aesthetic preference of traditional culture,the aesthetic preference of "simple" and the aesthetic tendency of cultural fusion and assimilation of excellent design.