世赛平面技术项目对标志设计教学的影响

On the Influence of World Graphic Technology Project on Logo Design Teaching

本文通过把握世界技能大赛对标志设计考核的要求和参照企业要求、行业标准、世赛考核体系,且运用世赛的一套行业通识的标准作为指导,优化标志设计教学内容,使之对接或高于行业标准,引进先进的科学的评价体系,期冀标志设计教学在世赛考核内容及考核标准指引下,使标志设计教学有章可循。与此同时,本文亦认为研究世赛并对接世赛标准是实现标志设计教学国际化和标志设计教学改革的必由之路。

The paper discusses the requirements of the world skills competition for logo design assessment and refer to the requirements of enterprises, industry standards, the world competition evaluation system, the current teaching of logo design to carry out calibration innovation. It aims to study logo design teaching and international standards, using a set of general knowledge standards of the world competition as a guide, to optimize the teaching content of logo design, so as to meet the industry standards, and introduce advanced standard scientific evaluation system. The teaching of logo design is guided by the evaluation content and standards of the World Championships, so that the teaching of logo design can follow the rules. It is the only way to realize the internationalization of logo design teaching and the reform of logo design teaching.