社会主义核心价值观主题宣传故事化创作与传播研究

A study on the Creation and Communication of Core Socialist Values in Storytelling

社会主义核心价值观视觉故事体系由故事类型、故事母题和故事文本三个层面组成。社会主义核心价值观十二组词语代表了十二个故事类型,每个类型下有不同的故事母题,而母题下呈现的故事文本有来自于历史的、现实的和创意的三种,每个故事文本都应由具体的人、事、情节组成。社会主义核心价值观主题宣传常用的视觉修辞手法是比喻、夸张和比拟,其主题作品传播应特别注意风格化、社交化与产品化三项核心策略。

The visual story system of core socialist values consists of three levels: story type, story motif and story text. The twelve phrases of core socialist values represent twelve story types, each of which has different story motifs. The story text presented under the motif has three kinds: historical, realistic and creative. Each story text should be composed of specific people, events and plots. The common visual rhetoric techniques used in the propaganda of socialist core values are metaphor, exaggeration and analogy. The dissemination of thematic works should pay special attention to the three core strategies of stylization, socialization and productivity.