互联网模式下的品牌符号化建立

Brand Symbolization Process in Internet Mode

探索品牌符号化的一般程式或规律,探讨互联网模式下品牌符号化的过程在新时代条件下的改变。以实例分析来阐发观点,立足于营销学、设计学、传播学的学科交叉点进行研究,辨析互联网模式下品牌符号化建立的辐散性作用,即品牌符号化在市场营销过程和广告传播过程中的作用,解析这一改变对设计从业者提出的新要求。

The paper aims to explore and discover the general formulas or laws of brand symbolization and to explore whether the characteristics and the general law of brand symbolization in Internet mode in the new era.It also studies whether the brand symbolization development prospects have been adjusted and changed accordingly.This paper will analyze some examples based on the intersection of marketing,design and communication,and it will also try to discover the divergent effects of brand symbolization under the Internet mode.