丝绸文创产品设计开发方法研究

Research on the Design and Development Method of Creative Cultural Silk Products

通过分析我国丝绸文创产品发展现状、成功案例、丝绸文物特征,探究丝绸文创产品设计开发方法。其中运用文献分析、案例解析、实践探索等多种手段,归纳总结出丝绸"材"、"意"、"形"元素的提取方法,趣化复制、文化嫁接、维度转换的设计方法,以及运用新技术手段、产品载体和营销体验来开发丝绸文物文创产品的方法,以全新的视角开发丝绸文创产品,使现代产品再现丝绸文化精髓。

By analyzing the development status,success stories and silk cultural relics of creative silk products in China,this paper explores the design and development methods of cultural silk products.It uses literature analysis,case analysis,practical exploration and other means to sum up the extraction methods of silk'material','meaning'and'shape'elements,design methods of interesting reproduction,cultural grafting,dimensional transformation,and application of new technology,product carrier and marketing experience to develop cultural silk relics.It proposes to develop silk products with a new perspective and make modern products reproduce the essence of silk culture.