体验经济时代乡村旅游主题定位的TRM分析模式研究

The Research of TRM Analysis Model about the Theme Positioning of Rural Tourism at the Era of Experience Economy

从国内外乡村旅游发展的情况来看,开展乡村旅游是推动乡村经济发展和社会进步的重要途径。目前,我国乡村旅游发展面临诸多问题,体验经济时代的到来为解决这些问题提供了新的契机。按照体验经济时代的要求,乡村旅游开发的体验化设计是解决问题的关键,而主题定位又是乡村旅游开发体验化设计的核心,乡村旅游主题定位的TRM分析模式便应运而生。

From the situation of rural tourism development at home and abroad, the development of rural tourism is an important way to promote rural economic development and social progress. At present,the development of rural tourism in China is facing many problems. The coming of experience economy era provides new opportunities for solving these problems.In accordance with the requirements of the experience economy era, experience design of rural tourism development is the key to solve the problems, while the theme positioning is the core of experience design to the development of rural tourism. The TRM analysis model of rural tourism theme positioning will emerge as the times require.