摘要
企业战略联盟作为一种新型的竞争方式正在全球展开。战略联盟使企业竞争国际化向前迈进了一大步,并已经成为许多企业的基本战略方式。本文分析了企业战略联盟的基本特征及其类型,提出了战略联盟的四大成因,以期对我国企业参与国际竞争有所启示。
As a new competitive pattern, strategic allinace is spreading on the whole globe. Strategic alliance accelerates the internationalization of enterprise competition. It has become the basic strategy of many successful enterprises. This paper analyses characteristics and kinds strategic alliance of enterprise. Based on that, this paper suggests the four reasons of forming the strategic alliance. It is aimed to provide enlightenments for China's enterprises to take part in international competition.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第2期67-69,共3页
Journal of Harbin University of Commerce:Social Science Edition
