网络经济与客户的数字化管理

The Network Economy and Customer's Digital Management

网络经济与传统经济相比,具有职员和客户数字化、组织结构扁平化、信息公开化、企业虚拟化、交易完成和信息传播速度快等特点,因此,在网络经济时代,企业应根据网络经济的特征,采取与传统经济不同的管理方法———数字化管理方法,而数字化管理方法的核心问题是实现客户的数字化管理。

By comparison with traditional econmy, net economy have many feature: employee and client have digital feature, flat organizational structure, public information, virtual enterprise ect. therefore, according to the characteristic of economy network, enterprise in the network economic ages should adopt pattern of digital management. It is core problem of digital management pattern that enterprise realize digital management of client.