信息传播的增益、信息选择的价值判断和信息价值的传递

The enhancement of information transmission,judgment of information choice and transmission of information value

本文简单论述了信息在传播过程时的增益、受众对信息的选择以及信息价值在传播过程中的变化情况。指出在现代社会,信息在传播过程中会出现信息的增益效应;随着信息流量的大量增加,一方面增加了受众对信息的选择机会,但同时也增加了受众对信息的选择难度;信息价值在传播过程中,因传播速度、时间和空间的改变而发生改变。

Enhancement effect of information,information choosing and its value are discussed simply in information transmission process in this paper.It is pointed that the enhancement effect of information will produce in information transmission process.It is also pointed that people have more the choosing chance of information,but at the same time raises the choosing difficulty with increasing of information fluxes in modern society.And the information value will change according to transmission velocity,transmission time and space in information transmission process.