基于大数据的江西品牌培育和发展分析

Analysis of Cultivation and Development of Jiangxi Brand based on Big Data

基于大数据分析了江西省品牌培育和发展情况,研究发现:近年来江西企业品牌建设取得了较为突出的成果,在专利申请、商标注册、品牌推广、驰名商标、社会认可各方面均有突出的进展,但江西企业的品牌效应和品牌影响力与周边品牌强省相比仍有差距。基于目前的发展现状,江西省企业仍需要进一步强化品牌推介,聚焦重点行业品牌培育;培育核心技术,提升现有自主品牌价值;加强政府引领作用和成果保护,营造品牌发展环境。

Based on the Jiangxi brand cultivation and development via big data analysis, the investigation finds that the Jiangxi enterprise brand building has gained great achievement in recent years, and made significant progress in patents application, trademark registration, brand promotion, famous trademark and social recognition,however, the brand effect and influence of Jiangxi enterprises still suffered compared with that of neighbor provinces. Based on the status quo of development, Jiangxi enterprises should further strengthen brand marketing,and focus on the cultivation of key industrial brand; cultivate core technology, and improve the current self-owned brand value; enhance governmental leading role and outcome protection, and build brand development environment.