4Granovetter M. Threshold Models of Collective Behavior[J]. The American Journal of Sociology, 1978,83(6): 1420 - 1443.
5Schelling T. Micromotives and Macrobehavior[M]. New York: Norton, 1978.
6Goldenberg J, Libai B, Muller E. Talk of the Network: A Complex Systems Look at the Underlying Process of Word - of - Mouth[J], Marketing Letters,2001,12(3) :211 - 223.
7Kempe D, Kleinberg J, Tardos e. Maximizing the Spread of Influence Through a Social Network[J]. In Proceedings of the 9th ACM SIGKDD International Conference on Knowledge Discovery and Data mining (KDD), 2003:137- 146.
8Goldenberg J, Libai B, Muller E. Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on new Product Growth Through Stochastic Cellular Automata[J]. Academy of Marketing Science Review,2001,1 (9).
9Kempe D, Kleinberg J, Tardos e. Influential Nodes in a Diffusion Model for Social Networks[J]. In Proceedings of the 32nd International Colloquium on Automata, Languages and Programming (ICALP), 2005 : 1127 - 1138.
10Keller, Berry J. One American in ten Tells the Other Nine How to Vote, Where to Eat and, What to Buy. They are The Influenrials[M]. The Free Press, 2003.