英语广告标题的用词艺术

Art in the word-selection of the English advertisement headline

讨论广告的目的以及广告标题对广告成功与否起决定性作用。标题中的用词需认真挑选 ,讲究艺术。在注重简洁明了的同时 ,也要有吸引力和感染力。

This paper discusses the goal of advertising and the decisive function of the English advertisement headline to the success of an advertisement.It is pointed out that the words in the headline call for careful study and artistic effect.They should be quite simple and clear,while on the other hand,attractive and infectious.