企业网络营销策略分析

Internet Marketing Strategy Portfolios Analysis

网络营销是人类经济、科技、文化发展的必然产物,网络营销不受时间和空间限制,在很大程度上改变了传统营销形态。网络营销将大大提高企业的工作效率,降低成本,扩大市场,给企业带来社会效益和经济效益。为此,我国企业必须树立全新的网络营销理念,实施适合的网络促销、定价、产品、销售渠道等策略,不断提高企业的竞争力和盈利能力,促进我国网络经济的发展。

The Internet marketing is the inevitable result of the development of economy,technology and culture.Network is not time or space limited.It has changed the traditional marketing in great degree. It will greatly enhance efficiency,reduce costing and expand market share,which will bring social benefit and economic benefit to the enterprises.Therefore,Chinese enterprises must set up the brand-new network ideas and implement reasonable promotion strategy,pricing strategy,production strategy,distribution strategy and so on to unceasingly enhances their competitive ability and promote domestic internet economy.