电视频道专业化的再思考

Rethoughts on TV Channel Specialization

电视频道专业化是电视媒体走向市场化产业化的一个战略选择。然而,我国电视在频道专业化的发展过程中由于不能按照电视频道规律来经营管理,仍存在四种问题型频道——“外力型”频道、“两张皮”频道、“克隆”频道、“麻雀”频道。电视市场发育不够成熟;节目生产、运行低水平与专业技术人才欠缺;赢利模式单一可能是上述问题存在的主要原因。

Television channel television media toward specialization is a market-oriented industrialization strategy options. However, my TV channel specialized in the development process because the law is not in accordance with television channels to management, are still four issues-based channel--"external forces-type" channels, "two layers of skin" channel, "clone" channels, "Sparrow" channels. TV market development immature; Programme production and low levels of professional and Lack of professional and technical personnel; Profitable single model may be the main cause of the problem.