电视广告美感探析

The Research about Television Advertising' Aesthetic Feeling

成功的电视广告不仅能传达商品信息,而且能满足人们的审美需求。本文从动人的画面美、精彩的语言美以及丰富的情感美这三方面分析和探讨了电视广告表现出的美感。

Successful television advertising not only spreads out merchandise information,but also satisfies people' taste demand.This article analyses the outstanding television advertising' aesthetic feeling detailed in attractively menu aesthetic,splendid language aesthetic and rich sensibility aesthetic.