摘要
作用对象导向型营销模式以产品的直接作用对象作为研究对象,以预见消费者的需求为基本特征并关注企业的长远发展,它有利于增强企业的市场竞争力。
This article begins with the reviewing of the transformation and development of marketing modes.Analyzing the inadequate in traditional marketing modes,it proposes a new kind of marketing mode: acting object-oriented marketing in view of the new characteristics of the modern market.Then the paper elaborates its role in promoting the competitiveness of an enterprise.
出处
《井冈山大学学报（社会科学版）》
2007年第2期111-113,共3页
Journal of Jinggangshan University(Social Sciences)
关键词
营销模式
创新
作用对象
Marketing Mode
Innovation
Acting Object
