关于实施CRM策略,提高燃气行业综合水平的探讨

Discussion about Increasing Gas Industry Comprehensive Standard with CRM

客户关系管理(CRM)足客户呼叫中心的进一步商业化。将对企业的不断发展、良性循环发挥不可缺少的作用。结合行业特点,尽早加快实施 CRM,能改进和加强与客户的沟通、为客户提供更好的服务。文章叙述了 CRM 的概念、内容,燃气行业建立 CRM 的必要性和紧迫性以及燃气行业建立 CRM 的措施。

Custom relationship management(CRM)makes custom's call center more commercial.It playsimportant roles in uninterrupted growth of company and its appropriate cycle.Combining with the industrycharacteristics,CRM application will improve and strength the relationship with the customs and provide goodservice to clients.The article describes CRM concept,content,necessanity and urgence,and measures.