上海星巴克咖啡店的空间分布特征及其影响因素

Features of Spatial Distribution and Impacting Factors of Starbucks in Shanghai

以上海市为例,运用定性分析与定量研究相结合的方法,分析了星巴克咖啡店的空间分布特征与影响因素;讨论了星巴克指数与生活质量、商圈活力之间的关系。结果显示:(1)星巴克店主要选址于中心城区,且相对集中于主要商圈内,并热衷于找好邻居为伴。(2)经济发展水平、交通便捷程度、人口密度、受教育程度等是星巴克咖啡店选址最为青睐的因素。(3)尽管星巴克指数或密度是衡量城市居民生活质量、商圈活力的重要指标之一,但是,它只是城市居民生活质量提升、商圈活力增强的结果,而不是其根本原因或原动力。(4)星巴克效应是多方面的,我们既不能过度夸大星巴克的作用,也不能无视它们的存在价值。

Taking Shanghai as an example, the features of spatial distribution and impacting factors of Starbucks are analyzed by means of qualitative and quantitative analysis. The relationship between the Starbucks index and the quality of life and the vitality of the business circles is discussed. The results show as follows: 1)The Starbucks are mainly located in the urban central area and is concentrated in the main business circles, and are keen to find good neighbors. 2)The level of economic development, degree of transportation convenience, population density and the extent of education are the most popular factors for the selection of Starbucks coffee shops. 3)Though the Starbucks index or density is one of the important indexes of measuring urban residents’ quality of life and the vitality of commercial circles, it’s just a result of the improvement of urban residents’ life quality and the vitality of business circles dynamic enhanced, not the root cause or prime driving forces. 4)The Starbucks effect is multifaceted, and we can neither overstate the role of Starbucks nor ignore their existence value.