江苏省乡村旅游信息化与区域旅游经济耦合协调关系

Coupling Coordination between Rural Tourism Informatization and Regional Tourism Economy in Jiangsu Province

在构建乡村旅游信息化和区域旅游经济评价指标体系的基础上,运用AHP模型确定评价指标的权重,建立耦合评价模型,以江苏省13个地级市四星级乡村旅游区信息化与旅游经济发展水平为研究对象,对两者间的耦合协调关系进行研究。结果表明:江苏省各地级市乡村旅游信息化与区域旅游经济发展存在明显差距,全省乡村旅游信息化与区域旅游经济之间相互依存、融合发展,两者之间有良性正耦合关系,全省乡村旅游信息化水平相对较高,促进了区域旅游经济的发展,沿沪宁铁路沿线的城市群耦合协调度等级最高。

Constructing the evaluation index system of rural tourism informatization and regional tourism economy, using the efficacy function and AHP model to determine the weights of evaluation indices and building the coupling evaluation model, this paper analyses the coupling coordination relationships between the informatization of four-star rural scenic spots and regional tourism economy in thirteen prefecture-level cities of Jiangsu. The results show that an evident gap exists between the rural tourism informatization and tourism economy in Jiangsu Province. The rural tourism informatization and tourism economy is mutual dependent and beneficial and has a positive coupling relation. The informatization of rural tourism in Jiangsu province maintains a relatively high level, bringing a strong momentum towards the development of regional tourism economy. Cities alongside the Shanghai-Nanjing railway are in the highest degree of coupling coordination.