游客满意度的网络关注度演变及空间差异

Temporal and Spatial Characteristics of Network Attention on Tourist Satisfaction in China

移动互联网的高速发展和日益普及,使游客满意度的网络关注度成为游客旅游目的地选择的重要影响因素。基于此,以全国31个省(市、自治区)为研究范围,以"游客满意度"为研究对象,对目前我国游客满意度网络关注度的时空特征和影响因素展开研究。研究发现:全国游客满意度网络关注度指数总体上呈波动态势,且每年4～5月、12～1月游客满意度网络关注度较为明显,差异显著。同时,全国各地区游客满意度网络关注度指数具有显著差异,呈现东西中地区差异减少的态势。值得关注的是,游客满意度网络关注度的区域差异巨大,但整体上呈现差异缓慢减少的趋势,这有助于经营者和监管者以游客为导向,提升游客满意程度,从供给侧层面重视需求侧诉求,形成供需联动促进区域旅游发展的良好局面。

As an important indicator in measuring satisfaction, the tourist satisfaction will directly affect the tourism destination choice, revisit rate, consumption of the tourism products and services, which has important significance to the development of the tourism industry and the tourism destination management. With the rapid development of the mobile Internet and the popularity of the Internet, network attention of tourist satisfaction has become an important factor in affecting the tourist destination choice. Based on this, the 31 provinces(municipalities and autonomous regions) as the research scope and the 'tourist satisfaction' as the research object, this article studies the current network attention characteristics of the tourist satisfaction and the influence factors. The results are as followings: Network attention of tourist satisfaction which shows a fluctuant change overall is relatively obvious in April, May, December and January.The regional network attention of tourist satisfaction has remarkable differences, but its difference generally reduces in the east, middle and west of China, which help operators and regulators to take tourists as the guide, improve the degree of tourist satisfaction and attach importance to demand based on the supply side, it forms a good situation in the linkage of supply and demand in order to promote the development of regional tourism.