电商绿色物流生态体系评价模型研究

Research on the Characteristics of E-commerce Green Logistics and Ecosystem Evaluation

随着电商日益成为我国经济社会生活中的重要组成部分,物流业也快速成长起来,推动了电商绿色物流生态体系的构建。从绿色生态系统出发,以电商功能为起点,融合物流系统,充分认知电商物流绿色生态体系所具有的"四流"融合性、互联网信息平台集成性、发展要素社会性等三大特征。基于此,构建了电商物流生态体系多因素目标优化模型,进一步应用模糊综合评价模型展开了参数设定和数据挖掘,解释了相关评价机理,并根据电商物流企业的实际运营数据,对之进行评价和检验。

As E-commerce has become an important part of China’s economic and social life,the logistics industry has also grown rapidly,which has promoted the construction of E-commerce green logistics ecosystem.This paper is started analysis on the green ecosystem and E-commerce function,which integrate the logistics system,and then fully recognizes the three kind of characteristics of the E-commerce green logistics and ecosystem:integration of the'four-flow',the integration of the Internet information platform,and the sociality of development factors.Based on above,this paper also build a multi-objective optimization model for E-commerce logistics ecosystem,one more step we developed parameter setting and data mining by applies fuzzy integrated evaluation model,and explains the relevant evaluation mechanism,and also evaluated and tested it according to the survey data of E-commerce logistics enterprises.