农村社群关系、农业技术扩散嵌入“三产融合”的路径分析

Analysis of the Path of the Imbedding of Rural Community Relations and Diffusion of Agricultural Technologies to “Integration of Three Industries in Rural Areas”

'三产融合'是解决'三农'问题,推动农业供给侧结构性改革,实现农业增产和农民增收的重要途径,研究其影响因素和影响路径是推进'三产融合'进程的重要任务。在综合农村农民视角、产业发展视角、社会分工视角、技术扩散视角等研究成果基础上,结合技术接受模型和创新扩散理论思想,将'三产融合'的影响因素归纳为农村社群关系网络、技术扩散和过程创新。研究发现在农村社群中存在关系驱动型、技术驱动型、复合驱动型三条显著正向影响的'三产融合'路径,证实了'社会化+生态化'的'三产融合'路径是有效可行的。

The integration of three industries in rural areas is an important approach to promote the reform of agricultural supply side and realize the increase in agricultural production and peasants’income,and the researches on its influence factors and influence paths are the vital missions for promoting the integration.In this paper,based on the research achievements in the perspectives of countryside,peasants,industrial development,social division of labor and technology diffusion,etc.,the influencing factors of the integration of three industries in rural areas are summarized as the network of rural community relations,technology diffusion and process innovation;then the optimization model and path coefficient are calculated based on the structural equation model along with the special science commissioner of Fujian Province as the research samples,and there come three ways with significantly positive effects on the integration of three industries in rural areas,i.e.the relation-drive type,technology-drive type and multiple-drive type.It is proved that the socialized and ecological way of the integration of three industries in rural areas is effective and feasible.