平台企业战略管理研究

Research on strategic management of the platform enterprise

随着信息技术和知识经济的发展,平台成为当前企业战略发展方向之一。平台企业如何构建,已成为企业关心的重要问题。因此,分析了平台企业的类型,构建了平台企业的战略管理过程,确定了平台企业的商业模式、生态系统和实施步骤,并对腾讯公司平台战略的演变过程进行了阐述。

With the development of information technology and knowledge economy,the platform has become one of the developing direction of enterprise strategy.How to build the platform enterprise has become an important problem for the business enterprise.Therefore,the paper analyzes the types of platform enterprises,constructs the platform enterprise's strategic management process,and determines the business model,the ecosystem and the implementation steps of the platform.