网络直播受众的人际需求对网络交往的影响:孤独感的中介作用

Influence of interpersonal needs on online communication for live streaming users: The mediating effect of loneliness

目的:探讨网络直播受众的人际需求对网络交往的影响以及孤独感的中介作用。方法:选取天津某校654名大学生,采用UCLA孤独量表、人际需求问卷中文版(INQ)和大学生网络交往问卷(IIQUS)和自编网络直播调查问卷进行调查。结果:高频组在人际需求、孤独感和网络交往的得分显著高于低频组,低频组在三者上的得分显著高于对照组(F=5.56,4.26,18.86;P<0.05);人际需求、孤独感与网络交往显著相关(r=0.79,0.55,0.49;P<0.01);孤独感在人际需求与网络交往之间起部分中介作用。结论:网络直播受众的人际需求和孤独感对网络交往具有显著影响。

Objective:To investigate the influence of interpersonal needs on online communication for live streaming users,and the mediating effect of loneliness.Methods:By means of a questionnaire survey,654 college students were selected in Tianjin to be investigated by using UCLA Loneliness Scale(UCLA),Interpersonal Needs Questionnaire(INQ),Internet Interaction Questionnaire for University Students(IIQUS)and a Self-developed Questionnaire for Live Streaming.Results:The mean scores of interpersonal needs,loneliness and online communication in the high frequency group were significantly higher than those in low frequency group,and the scores of those three in the low frequency group were significantly higher than in the control group(F=5.56,4.26,18.86;P<0.05).Interpersonal needs,loneliness and online communication were significantly correlated with each other(r=0.79,0.55,0.49;P<0.01).Loneliness partially mediated the relationship between interpersonal needs and online communication Conclusion:Interpersonal needs and loneliness have significantly influences on online communication.