Study on the Urban Tourism Development in Qin-Ba Area Based on SWOT Analysis——A case study of Dazhou City

基于SWOT分析的秦巴地区城市旅游开发研究——以达州市为例

The urban tourism of Dazhou City was analyzed by SWOT analysis method,and corresponding exploration strategies were put forward.

秦巴地区包括4省9地市,即四川省的达州、广安、巴中、南充,陕西省的汉中、安康,湖北省的十堰,重庆市的万州、涪陵。达州市是成渝经济区的重要辐射地及川、陕、渝、鄂结合部极具发展活力和竞争力的旅游中心地。