摘要
Taking 'Shanyuyuan·Jinhaixueshan' Hydrotherapy Vacation Hotel in Yinzhai Village of Guiding County,Guizhou Province for an example,this research analyzes the green marking strategy of rural tourism hotel from the perspective of markeing position of ecological tourism,green product design,and green lifecycle,in order to offer references for the marketing methods and strategies of rural tourism hotels.
1"山语院.金海雪山"水疗度假酒店概况"山语院.金海雪山"水疗度假酒店位于贵州省贵定县盘江镇音寨村(图见第82页Fig.1),总面积4万余m2(图见第83页Fig.2)。酒店完美结合了山野的自然风光与当地的布依族民居文化,将整个建筑群融入"金海雪山"景区之中,139间客房。
