摘要
Sichuan wine has a long culture and history.Its relevant tourism resources are abundant and widely distributed with the characteristics of great diversity and heritage,leading to its high value in market development.The development of wine culture tourism helps to promote the adjustment and optimization of Sichuan industrial structures,to promote regional economic growth,to build a harmonious society in an all-around way and to realize the sustainable development of local economy.Through the analysis of the connotation and characteristics of Sichuan wine culture tourism resources,obstacles in the development of Sichuan wine culture tourism resources are pointed out in this paper,that is,a lack of overall planning which makes it difficult to play the scale effect,insufficient cultural content of tourism products,no distinct features,not enough marketing efforts,indefinite tourism images in general,and serious overlapping of management in tourism development which constrains the overall development process.For the above-mentioned shortcomings,development strategy of Sichuan tourism economy with wine culture at the core is pointed out.Thoughts and concepts should be changed,and the development of Sichuan wine culture tourism resources should be unified in planning from a strategic perspective,by adopting the tourism development thinking of integrating "point,line,and plane",avoiding extensive mode of operation,making full use of Sichuan local ethnic features,fostering forms of tourism with large cultural contents,exerting increasing efforts on tourism promotion and expansion,actively promoting conglomeration construction of Sichuan wine culture industry,increasing its core market competitiveness,and bringing up Sichuan wine culture tourism talents with high-qualities.
Sichuan wine has a long culture and history.Its relevant tourism resources are abundant and widely distributed with the characteristics of great diversity and heritage,leading to its high value in market development.The development of wine culture tourism helps to promote the adjustment and optimization of Sichuan industrial structures,to promote regional economic growth,to build a harmonious society in an all-around way and to realize the sustainable development of local economy.Through the analysis of the connotation and characteristics of Sichuan wine culture tourism resources,obstacles in the development of Sichuan wine culture tourism resources are pointed out in this paper,that is,a lack of overall planning which makes it difficult to play the scale effect,insufficient cultural content of tourism products,no distinct features,not enough marketing efforts,indefinite tourism images in general,and serious overlapping of management in tourism development which constrains the overall development process.For the above-mentioned shortcomings,development strategy of Sichuan tourism economy with wine culture at the core is pointed out.Thoughts and concepts should be changed,and the development of Sichuan wine culture tourism resources should be unified in planning from a strategic perspective,by adopting the tourism development thinking of integrating 'point,line,and plane',avoiding extensive mode of operation,making full use of Sichuan local ethnic features,fostering forms of tourism with large cultural contents,exerting increasing efforts on tourism promotion and expansion,actively promoting conglomeration construction of Sichuan wine culture industry,increasing its core market competitiveness,and bringing up Sichuan wine culture tourism talents with high-qualities.
基金
Supported by"Luzhou Lao Jiao Research Fund"of Sichuan University of Science and Engineering (081jsko2)~~
