摘要
Relevant theories of regional image were elaborated, and significance of regional image for the development of Henan Province was analyzed. On the basis of characteristic cultural resources in the local area, the ways of building regional image of Henan were explored from the perspectives of orientation of cultural characteristics, regional image identification system and regional image evaluation.
Relevant theories of regional image were elaborated, and significance of regional image for the development of Henan Province was analyzed. On the basis of characteristic cultural resources in the local area, the ways of building regional image of Henan were explored from the perspectives of orientation of cultural characteristics, regional image identification system and regional image evaluation.
基金
Supported by Humanities and Social Sciences Youth Foundation of the Ministry of Education (11YJCZH138)
