摘要
Communication and innovation are two basic requirements of excellent visual communication designs.Foundations for the existence of both are contradictory,but also inseparable.The author proposes that innovation is to break traditions but not pursue total novelty,and design targets not only at communicating.On this basis,3 cases are used to expound that design is to explore the balance between communication and innovation.
Communication and innovation are two basic requirements of excellent visual communication designs.Foundations for the existence of both are contradictory,but also inseparable.The author proposes that innovation is to break traditions but not pursue total novelty,and design targets not only at communicating.On this basis,3 cases are used to expound that design is to explore the balance between communication and innovation.
